Q: Should I use videos? Someone said they are better than images 🧐

This πŸ‘† is a great question & one we get asked a lot

A question that unfortunately, doesn’t have a simple answer

πŸ›‘ We have talked many times how your ads on any platform, need to the user scrolling, when they land on your advert/post, because it catches their attention

Which brings us onto, what is going to grab their attention πŸ€“

If video is the route you want to go down, then a few things you will need to consider are…

βœ… The length of the video, the longer it is, the quicker you will lose them

βœ… Does the video require them to listen? If so, we NEED to get subtitles for those who are not in a position to have the sound on

βœ… Does the video reflect what it is you do or are you talking/showing them things that have nothing to do with what they get

βœ… Finally, is the video interesting for them to keep watching & take action on what you ask them to do

All of this, will play a big part in the decision of do you go image or video

Your target audience will also be something to consider, including how much time they spend just scrolling & how often they even log-in

After all, as they say… A picture β€˜CAN’ paint a thousand words 😏

Okay… this might sound like we are a little more biased towards images 🀣

But the biggest reason for saying what I did at the start, is simply, we don’t have a simple answer because…

What you post in 1 location, may get a very different response to what you post to another location just 5 miles down the road

Seriously, we see HUGE differences in cities across the UK & around the world, when we run ads for our clients

That is why, we must ALWAYS be split testing & checking in on the ads a few times a week to ensure we can keep the cost down πŸ’ͺ

What have you seen work for you?

DK πŸ€“

You May Also Like…

Marketing As A Personal Trainer

Marketing As A Personal Trainer

Running a successful personal training business and acquiring personal training clients is not easy as most people think. It's more than just being a certified personal trainer. You must also be a good marketer to attract clients and grow your business. Many personal...

Gym Member Retention

Gym Member Retention

How to increase gym member retention? What's harder than getting new gym members? Keeping them. An average person joins a gym with good intentions, but statistics show that most give up within the first few months. It could be anything from a lack of results to not...

Sharing exactly what is working...

You will find in our blogs, videos & content everything that is working right now when it comes to growing our own fitness business & our clients

Download Our 5 MOST PROVEN Ads Copies & 7 Day Social Media Template