Q: Should I use videos? Someone said they are better than images ๐Ÿง

Time To Read: 3 minutes

This ๐Ÿ‘† is a great question & one we get asked a lot

A question that unfortunately, doesnโ€™t have a simple answer

๐Ÿ›‘ We have talked many times how your ads on any platform, need to the user scrolling, when they land on your advert/post, because it catches their attention

Which brings us onto, what is going to grab their attention ๐Ÿค“

If video is the route you want to go down, then a few things you will need to consider areโ€ฆ

โœ… The length of the video, the longer it is, the quicker you will lose them

โœ… Does the video require them to listen? If so, we NEED to get subtitles for those who are not in a position to have the sound on

โœ… Does the video reflect what it is you do or are you talking/showing them things that have nothing to do with what they get

โœ… Finally, is the video interesting for them to keep watching & take action on what you ask them to do

All of this, will play a big part in the decision of do you go image or video

Your target audience will also be something to consider, including how much time they spend just scrolling & how often they even log-in

After all, as they sayโ€ฆ A picture โ€˜CANโ€™ paint a thousand words ๐Ÿ˜

Okayโ€ฆ this might sound like we are a little more biased towards images ๐Ÿคฃ

But the biggest reason for saying what I did at the start, is simply, we donโ€™t have a simple answer becauseโ€ฆ

What you post in 1 location, may get a very different response to what you post to another location just 5 miles down the road

Seriously, we see HUGE differences in cities across the UK & around the world, when we run ads for our clients

That is why, we must ALWAYS be split testing & checking in on the ads a few times a week to ensure we can keep the cost down ๐Ÿ’ช

What have you seen work for you?

DK ๐Ÿค“

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