When it comes to choosing a new phone, the choices are massive

You have Apple, Samsung, Google Pixel, Huawei to name just a few

Yet, I can guarantee you have one that you will always go for

No matter if the competition is offering a new phone

You will stick with the brand you love the most

That’s exactly the same when it comes to marketing your fitness business

You need to make certain people like you and want to work with you

And make another type of person, not want to work with you

You can’t just be boring and work with anyone and everyone

Because you will never get clients that will stick around or show the love you want

Your message needs to be so powerful that it attracts the exact type of client you want and pushes all the others away

We at DKnine Fitness only work with over 30’s

The message we have is strong, making over 30’s men and women want to come and train with us from all around Cardiff

Even if there is a gym just around the corner from where they live

By having a clear idea of who you want to work with, then talk in their language, talk about the stuff going on in their life and making the offer so good they just can’t resist

Nobody likes boring… pick a type of client and run with it

David 🙂