Nobody likes boring
When it comes to choosing a new phone, the choices are massive
You have Apple, Samsung, Google Pixel, Huawei to name just a few
Yet, I can guarantee you have one that you will always go for
No matter if the competition is offering a new phone
You will stick with the brand you love the most
That’s exactly the same when it comes to marketing your fitness business
You need to make certain people like you and want to work with you
And make another type of person, not want to work with you
You can’t just be boring and work with anyone and everyone
Because you will never get clients that will stick around or show the love you want
Your message needs to be so powerful that it attracts the exact type of client you want and pushes all the others away
We at DKnine Fitness only work with over 30’s
The message we have is strong, making over 30’s men and women want to come and train with us from all around Cardiff
Even if there is a gym just around the corner from where they live
By having a clear idea of who you want to work with, then talk in their language, talk about the stuff going on in their life and making the offer so good they just can’t resist
Nobody likes boring… pick a type of client and run with it
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