Never judge an Advert by someone else’s screenshot ?

Never judge an Advert by someone else’s screenshot ?

The other day I posted a video about the real costs of running ads

And it got a load of people asking me how they work out their numbers ?

If you haven’t watched it, then I would 100% recommend going to watch this before reading on:

Moving on…

Today I was having a chat with an ads clients

As he had sent over a screenshot from some company that runs ads

Showing that they had generated a client over 100 leads for just 70 pence each

And his question was simple…

How do we get leads for 70 pence???

So I got him to share with me the company that posted the picture

I had a quick check and yeah they had been posting about getting a client over 100 leads for 70 pence

I got back to him and told him to go ask what they cost per sale was

This is the key number we all need to be working towards

Again if you didn’t watch the video from the other day on number go and check it out:

Sure, I have a client in the deep north of Scotland where we are getting leads for roughly the same cost

For the simple reason that he has zero competition in the area

And then I have clients in the major big cities around the world where we are paying £10+ per lead

No matter what your cost per leads is, it is the cost per sales that you need to be focusing on

Okay, here is another way of putting it

The other week, everyone was bashing Joe Wicks for putting out FREE daily workouts

Yet we all know, that 90% of the people doing them are going to see zero results


Because it takes much more than watching a guy workout on YouTube to get results

So the next time you are being swamped with “I can get you leads for x amount”

Go ask them if they have any clients in your area, and what costs they are

Then ask, can you tell you the average cost per sale??

David 🙂

Ps… here is the link again for getting to know your numbers when it comes to running ads:

[et_bloom_inline optin_id=”optin_3″]
The benefits of exercise during menopause

The benefits of exercise during menopause

Menopause is a time when many women start to experience a decline in their overall health. This can be due to a number of factors, including hormonal changes, lifestyle choices, and the aging process. As a woman, you should use this as a reminder that you must take...

How to find the time to work out as a busy parent

How to find the time to work out as a busy parent

Having kids can be one of the biggest joys in life, but it can also be one of the biggest time-suckers. Suddenly, you have to juggle work, family, and social obligations, and it can be tough to find time for yourself. If you're a busy parent who's struggling to find...

5 Benefits of Working out at a Gym

5 Benefits of Working out at a Gym

It's not a hidden fact that going to the gym has multiple benefits. Some of these benefits are immediate, while others take time to develop. Nevertheless, each and every benefit is worth reaping, whether you're looking to improve your physical health, mental...

Hi I’m David 🙂

I Help FitPros Around The World Generate Leads On A Daily Basis, With Lead Generating Websites, Laser Targeted Facebook Ads and “The Portal”

Download Your FREE "Copy & Paste" Guide

Connect with us

You May Also Like…

Personal Trainer Advertising

Personal Trainer Advertising

The fitness industry is one of the most competitive industries out there. So, if you're a personal trainer and you're looking to get more clients, you need to make sure your advertising is on point. Promoting personal training services can be a challenge, but it's...

Gym Marketing

Gym Marketing

Acquiring gym members and gym memberships are key to the success of any fitness business. If you don't have a solid plan in place for marketing your gym, you'll likely find it difficult to attract new members and keep your current ones coming back. There are a number...

Sharing exactly what is working...

You will find in our blogs, videos & content everything that is working right now when it comes to growing our own fitness business & our clients

Download Our 5 MOST PROVEN Ads Copies & 7 Day Social Media Template