It Lost The Look & Feel, Our Colours, Our Font, Our Identity
Identity and branding is KEY ?
And ever since we start the lockdown
We have been giving our coaches more social media and content design jobs
Which has led to our branding and feel slipped away, we have lost track of our identity
And I really can’t blame them, when I first started, I would be watching videos, seeing how someone else is doing something
Then create my own versions of it, and by doing it that way…
It lost the look and feel, our colours, our font, our identity of what we want to showcase to prospects
So to get things back to normal, we have been busy creating templates and training videos
First, we started with Canva, if you haven’t used it before, it’s great for creating all your social media graphics
In there we have created a number of templates to make it super simple for them to use and fit their content into our brand
Take a success story for example, we have created the template and layout, now all they need to do is add in the text and the image of the person if needed
Doing this makes sure that no matter what type of image they need to create, they will now never lose our colours, fonts and identity
Next, we have been busy creating video tutorials for how to use specific software
The first is InShot
As we have been asking them to create <60 second videos to post on Instagram
What they have been producing is good, but we want them to get even better
Again have a stronger look and identity to them to give us the best possible chance of generating new leads and sales
We have shown them how to create intros, outros, add text, background music, add the logo and so on
And you know what…
This is EXACTLY what the FitPro Portal is all about ?
It is designed to show FitPros how to generate leads
At the minute, we have been busy creating slightly different content to help the members
We have built a “Build your own Online Membership Site” course
We also have a “Build your own website” course
We got all the videos editing tutorials that we give our staff
We got all the Canva templates ready and waiting for you to use
We got a load of social media post templates that you can download and use right away
And so much more, check it out here: www.TheFitProPortal.com
Anyway, go away and think about your branding and how to have a specific look and feel for all your social media posts
So the next time a prospect is scrolling through social media and see your post, they know it you before they even check
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