Identity and branding is KEY ?

And ever since we start the lockdown

We have been giving our coaches more social media and content design jobs

Which has led to our branding and feel slipped away, we have lost track of our identity

And I really can’t blame them, when I first started, I would be watching videos, seeing how someone else is doing something

Then create my own versions of it, and by doing it that way…

It lost the look and feel, our colours, our font, our identity of what we want to showcase to prospects

So to get things back to normal, we have been busy creating templates and training videos

First, we started with Canva, if you haven’t used it before, it’s great for creating all your social media graphics

In there we have created a number of templates to make it super simple for them to use and fit their content into our brand

Take a success story for example, we have created the template and layout, now all they need to do is add in the text and the image of the person if needed

Doing this makes sure that no matter what type of image they need to create, they will now never lose our colours, fonts and identity

Next, we have been busy creating video tutorials for how to use specific software

The first is InShot

As we have been asking them to create <60 second videos to post on Instagram

What they have been producing is good, but we want them to get even better

Again have a stronger look and identity to them to give us the best possible chance of generating new leads and sales

We have shown them how to create intros, outros, add text, background music, add the logo and so on

And you know what…

This is EXACTLY what the FitPro Portal is all about ?

It is designed to show FitPros how to generate leads

At the minute, we have been busy creating slightly different content to help the members

We have built a “Build your own Online Membership Site” course

We also have a “Build your own website” course

We got all the videos editing tutorials that we give our staff

We got all the Canva templates ready and waiting for you to use

We got a load of social media post templates that you can download and use right away

And so much more, check it out here: www.TheFitProPortal.com

Anyway, go away and think about your branding and how to have a specific look and feel for all your social media posts

So the next time a prospect is scrolling through social media and see your post, they know it you before they even check

David 🙂