Is Your Pricing Structure Working For You?

Is Your Pricing Structure Working For You?

Today we want to talk about having a pricing structure in your fitness business

When I ran outdoor bootcamps I charged £5 a session

It was easy for them to pay

But the issue was, I had no predictable income of what was coming in

1 person comes in – I make a fiver
10 people come in – I make 50 quid

And this was a big issue

We all have to work on getting the price right in our business

You might be starting out

Or you might have been going for a long time and made very little changes

Either way, it’s time to really start understanding your numbers

Is your price point paying you and keeping the business going?

If its not…there’s no point in having your own business

You could easily go and work in a supermarket and get by

But the reason we open our own businesses is because we want to do something different

But if the pricing structure isn’t in the place it needs to be, it will cost you big time

The Portal – when we first started we didn’t have to pay any VAT for FitPro

At £37 it was relatively easy, 20% was tax and I was the only staff member

We then increased it, we took staff members on & they put time & effort into it and the trainings

We then had to double the price to £96


To pay VAT, to pay tax & to pay the staff

And it’s exactly the same with the gym

We opened up at £50 a month

And back then it was just me & Holly

I ran the sessions & the marketing

She ran client care

But now, we have 2 full-time staff and 2 full-time client care assistants

Plus, SO much more equipment

We knew if we kept it at £50 a person we would need 250-300 members to make it work

So we’ve had to increase the price consistently to be in line with our outgoings

What’s the message?

Look at your numbers – and don’t be scared of putting your price up

For example…

One of our clients works 6 hours a week

He runs 6 sessions a week out of a rented community space

6am & 7am on Mon-Weds-Fri

40 clients….

Paying £160 a month

Pricing model – perfect
Business model – perfect

He understands his numbers ??

So have a look at your pricing model

And figure out what changes you need to make, to make it successful

David 🙂

[et_bloom_inline optin_id=”optin_3″]

How to Diversify your Online Training Programme

Online coaching has become increasingly popular in recent years, and for good reason. It's convenient, cost-effective, and accessible to people from far beyond your potential in-person client base. However, as the market for online coaching becomes more saturated,...

How Can FitPros Make GPT-4 Work For Them?

Language AI technology has made great strides in such a short period of time. As of March 2023, OpenAI's latest release, GPT-4 is the most advanced model to date. The improvements in accuracy, problem-solving abilities, and broad general knowledge make GPT-4 a...

FitPro Lead Gen do Google Ads now?!

Yes...Yes we do. But it's important to note that this will work quite differently from our Facebook Ads service. First off, there are a handful of things you'll need in order to get started: 1. (Surprising nobody) A Google account: you'll need one in order to create...

Hi I’m David 🙂

I Help FitPros Around The World Generate Leads On A Daily Basis, With Lead Generating Websites, Laser Targeted Facebook Ads and “The Portal”

Download Your FREE "Copy & Paste" Guide

Connect with us

You May Also Like…

Jon Hall on Using Systems & Automation to Free Up Time & Energy

Jon Hall on Using Systems & Automation to Free Up Time & Energy

Are you a FitPro trying to manage lead chasing, sales, client onboarding, coaching and managing your team? 😱 Today's guest interview is Jon Hall, and he's talking all about using systems and automations to free up your time & energy No brainer, right? 🧠 David...

Sharing exactly what is working...

You will find in our blogs, videos & content everything that is working right now when it comes to growing our own fitness business & our clients

Download Our 5 MOST PROVEN Ads Copies & 7 Day Social Media Template