How to get more personal training clients

Time To Read: 3 minutes

The fitness industry is a multi-billion dollar industry and is growing day by day. However, it’s one of the competitive ones as well. To run a successful personal training business, you not only need to be good at what you do but also need to be constantly looking for new clients.

Clients are the lifeblood of your business and without them, you won’t be able to sustain yourself for long. So, how do you get more personal training clients?

In this article, we’ll share with you some actionable tips that will help you get more personal training clients.

1. Find your niche

The fitness industry is a huge industry that has multiple sub-niches including:

  • Weight loss
  • Muscle building
  • Yoga
  • Cardio
  • Functional training
  • CrossFit, etc.

As a personal trainer, you need to identify your niche and focus on it. This will help you build a strong client base who are looking for someone with your expertise. Once you’ve found your niche, market yourself as the go-to expert in that area. Slowly you can expand your services to other areas as well.

2. Personal training directory listings

There are many personal training directories online where you can list your services. Some of these directories are free while others charge a listing fee. When choosing a directory, make sure it’s a reputable one and gets good traffic. Do your research and read reviews before listing your services. If you’re just starting, you can list your services on free directories to get started.

3. Client referrals

Client referrals are one of the best ways to get new personal training clients. When you deliver great results to your clients, they’ll be happy to refer you to their friends and family. Make sure you stay in touch with your past and current clients and update them on your progress. This will make it easy for them to refer you when someone asks for a personal trainer recommendation.

4. Social media

Social media is a powerful platform that you can use to market your personal training business. Create a strong social media presence and post regular updates about your services. Use hashtags, run social media ads, and collaborate with influencers in your niche.

5. Create your personal trainer website

Fitness professionals and personal trainers who have a personal trainer website get more clients than those who don’t. Having a website gives you credibility and helps you stand out from the competition. You can share details about your personal training services or even create a blog to attract more clients. A website also gives a personal training client a sense of security that you’re a legitimate business.

6. Offer free trials

Everyone likes freebies. You can use this to your advantage by offering free trials of your personal training services. This will help you attract more clients and convert them into paying customers. It’s also one of the best ways to get your first personal training client. Share your free trial details on your social media, website and ask your friends and family members to spread the word.

7. Attend fitness events

One of the best ways to get personal training clients is by attending fitness events. There are many trade shows, expos, and conventions that you can attend to market your business. You can also participate in local races or charity events to get more exposure. Attend as many events as possible and hand out your business cards to everyone you meet.

8. Collaborate with other businesses

Collaborating with other personal trainers, gyms, or businesses in the personal training industry is a great way to get new potential clients. You can offer your services to their clients or promote their business to your client base. This is a win-win situation for both businesses and helps you attract new clients.


So there you have it! These are the top 8 ways to get more personal training clients. Use these tips to market your business and attract new clients. It might take some time and effort to get new clients, but it’ll be worth it in the long run. Stay focused, passionate, and dedicated to your personal training business and you’ll surely succeed.

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