How I run split tests for my FB Ad Clients

To really make the most of your Facebook Ads you need to be testing

And I mean testing all the time ?

From the images and videos

To the Copy (text that you use)

Not to mention the landing page you send prospect too

Today let’s start with the ads

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If you are going to split test, I would recommend spending a minimum of £2.50 per split test

So if you spend £10 per day on ads

You have 4 split tests running at £2.50 each

✅ Next, let’s look at the ads

I would start by simply testing the images and videos

Yesterday I posted up basic ads copy, so if you are struggling for copy, I would suggest you go and that out first: https://www.fitproleadgen.com/advice-and-tips-on-how-to-get-clients-%F0%9F%99%8C/

So you use the same copy for all 4 ads

And have a combination of pictures & videos for each one

You then run these ads for 2-3 days

After that, you need to go and check how the ads are performing to see which ones are working the best

Simply look for the ones with the lowest cost per click or lead or however you have set your ads up

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If you want to use 1 picture, then simply create 4 different ads copy

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After the initial 2-3 days, you then turn off the worst performing ad and move that ad spend over to the winning ads

For example, the final 3 will have £3.33 each

You then wait another 2-3 days and repeat the same process, stop the worst performing and that will leave you with 2 ads

Move the budget to the final 2 making it £5 each

And that’s it…

How I do the split testing of ads for our Facebook Ads Management clients ?

Remember the aim is always to find the best performing ad, the one that is costing the least and delivering the most

Once you have that sussed, you then move on to the landing page ?

But you ALWAYS keep testing the ads, as they will always need to be monitored and improved

David 🙂

PS… if you want the copy from yesterday post and over 30 free training that are designed to generate you leads and grow your fitness business can be found on the website: https://www.fitproleadgen.com/blog/