Get to the point ?
If you’re a more niche FitPro
You need to let everybody know ASAP
Why❓ To show you’re a specialist ?
Our fitness business, DKnine Fitness ONLY works with over 30’s
We have a good number of Facebook Ads Management clients who ONLY work with ladies
We even have SMM client who only works with sprinters
What I am trying to say is that if you work in a niche area
You need to make it super obvious
For us, only working with over 30’s
It tells the viewer who we work with
If they are over 30, then this is for them
The worst thing you want is… let’s say you are ladies only
But your website isn’t that clear
So if a lady comes by but just gets the impression you are just a gym
Then the prospect is probably going to leave ?
Go check your channels out and make it obvious who you work with
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