Get to the point ?

If you’re a more niche FitPro

You need to let everybody know ASAP

Why❓ To show you’re a specialist ?

Our fitness business, DKnine Fitness ONLY works with over 30’s

We have a good number of Facebook Ads Management clients who ONLY work with ladies

We even have SMM client who only works with sprinters

What I am trying to say is that if you work in a niche area

You need to make it super obvious

For us, only working with over 30’s

It tells the viewer who we work with

If they are over 30, then this is for them

The worst thing you want is… let’s say you are ladies only

But your website isn’t that clear

So if a lady comes by but just gets the impression you are just a gym

Then the prospect is probably going to leave ?

Go check your channels out and make it obvious who you work with

David 🙂

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