A restaurant NEEDS a menu, and so do you ?
You walk into a restaurant, find a table and sit down
A waitress walks up to you and asks what you want?
She says the choices are ……
And she just keeps going, 35 different things ?
All you would possibly remember is the last few things she said right?
She walks up to you and provides you with a menu, points out a few specials and leaves you for a few minutes
You have a good look over, and decide on something you haven’t eaten in a while
So… Menu or No Menu?
The choice is obvious, right?
? What about then when a prospect walks into your gym, or you’re on the gym floor and you start talking to someone
? Give them the “no menu” option and just tell them what’s included
? Or do you provide them with a nice guide showing what included and the benefits to each
This is something we cover in The Portal in a few different ways
Let’s take the standard PT consultation for example
You have worked hard to generate this leads, and warmed them up enough to convince them to come in for a chat
Now it’s time to WOW them ?
You sit them down, go over what they want, why they have come, why now is a good time to start
Then you go in for the sale
You pull out a nice laminated or printed booklet
Or presentation to show them the program
This then shows them each aspect of your program
You show them the sessions and the benefits of doing them and how they are going to really help them
You show examples of your meal plans & recipe books
You show them some clients results and all the benefits of the program
Then you move in for the sale ?
Imagine how much more they are going to:
✅ Visualise the program
✅ How it is going to help them
✅ The value of the program
Imagine how much easier it is going to be for you to make that sale compared to you just listing off what you offer and that it
If you want to improve your lead to sale formula
I would 100% recommend you get your sales presentation or folder together
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