A question from the FREE Facebook Group
A question from the FREE Facebook Group
Todays post comes direct from a question that was posted inside the free group we have on Facebook
If you are not already it: FitPro Lead Generation with Dave!
Then come and join us and start asking your questions: https://www.facebook.com/groups/1238186096304055/ ?
Onto the question 🙂
Hey, when it comes to social media content, I have a couple of questions:
a) how often do you recommend we post on each platform?
b) what software do you use to manage this?
This is a great question ?
Here are a few answers because it does vary…
For our Social Media Management client, where we do their social media so they don’t have to
We post once a day on all the social channels they want
For FitPro Lead Gen, we post 1-2 short posts per day that are under 280 characters
This is a quick tip, bitesize training or success story to give the followers just a quick KLT boost
Then in the evening, we post a long form content post, such as this post. These are mostly trainings and advice with a sales aspect added in at some point
We will then have a clear sales push at a certain time each month
For DKnine Fitness, I have very little to-do with this although I have set a minimum requirements to the staff
1: There MUST be a video done EVERYDAY, this is off a mixture of all the sessions from the day
2: We must post a motivational post once a day
Each day tho, we put out anything between 2-5 posts maybe even more
And this will all come down to what we have going on
If 2 people get great results… Both will have a separate post about them and tagged for additional social reach
If we have an event on at the gym, we will post about that
One of the MOST KEY posts we will post about is conversations we have heard or had at the gym
As this is exactly what 100’s of your followers are also thinking
So for DKnine Fitness, we do post a minimum of twice per day
As with DKnine or FitPro Lead Gen
You will notice that these posts have a good few hours between each post
For the simple reason that not everyone is on Social Media at the same time
Posting at 7.00am will miss the people who are asleep or working or just not even up
Posting at 10.00am will miss people
Posting at 3.00pm will miss others
So my main suggestion on post frequency would be this…
Post a minimum of twice a day: Morning & Afternoon
This way hopefully at least one of your posts will
Post at least one video each day
And when possible TAG your clients in post to boost your social reach
Now on to part 2 of the questions…
This also has a few answers
1: I used to post on Instagram, then tag Facebook & Twitter so I only need to post once and Instagram will post in the other places for me
2: Then I moved over to Buffer, this is because I can schedule my posts which we do often
Plus Buffer posts to a load more channels ?
3: We also use Social Pilot, its the same as Buffer BUT…
Socila Pilot posts to Google My Busineess, but not Instagram
So for our Social Media Management Clients, we use a mixture of Social Pilot & Buffer to post and schedule the content
Hope this helps
PS… If you are struggling for content to post on Social Media ?
Then we have you covered inside The FitPro Portal
Where we give you 15 Brand New Posts every month for you to Copy and Paste ?
Come check it out: www.TheFitProPortal.com
Running a successful personal training business and acquiring personal training clients is not easy as most people think. It's more than just being a certified personal trainer. You must also be a good marketer to attract clients and grow your business. Many personal...
How to increase gym member retention? What's harder than getting new gym members? Keeping them. An average person joins a gym with good intentions, but statistics show that most give up within the first few months. It could be anything from a lack of results to not...
The pandemic wreaked havoc on almost EVERYONE's business! Here's Oli talking all about how he made it through And lessons he's learned from the experience Give it a listen and let us know what you think! David 🙂