A question from the FREE Facebook Group

Todays post comes direct from a question that was posted inside the free group we have on Facebook

If you are not already it: FitPro Lead Generation with Dave!

Then come and join us and start asking your questions: https://www.facebook.com/groups/1238186096304055/ ?

Onto the question 🙂

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Hey, when it comes to social media content, I have a couple of questions:

a) how often do you recommend we post on each platform?

b) what software do you use to manage this?

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This is a great question ?

Here are a few answers because it does vary…

For our Social Media Management client, where we do their social media so they don’t have to

We post once a day on all the social channels they want

For FitPro Lead Gen, we post 1-2 short posts per day that are under 280 characters

This is a quick tip, bitesize training or success story to give the followers just a quick KLT boost

Then in the evening, we post a long form content post, such as this post. These are mostly trainings and advice with a sales aspect added in at some point

We will then have a clear sales push at a certain time each month

For DKnine Fitness, I have very little to-do with this although I have set a minimum requirements to the staff

1: There MUST be a video done EVERYDAY, this is off a mixture of all the sessions from the day

2: We must post a motivational post once a day

That’s it…

Each day tho, we put out anything between 2-5 posts maybe even more

And this will all come down to what we have going on

If 2 people get great results… Both will have a separate post about them and tagged for additional social reach

If we have an event on at the gym, we will post about that

One of the MOST KEY posts we will post about is conversations we have heard or had at the gym

As this is exactly what 100’s of your followers are also thinking

So for DKnine Fitness, we do post a minimum of twice per day

To finish…

As with DKnine or FitPro Lead Gen

You will notice that these posts have a good few hours between each post

For the simple reason that not everyone is on Social Media at the same time

Posting at 7.00am will miss the people who are asleep or working or just not even up

Posting at 10.00am will miss people

Posting at 3.00pm will miss others

So my main suggestion on post frequency would be this…

Post a minimum of twice a day: Morning & Afternoon

This way hopefully at least one of your posts will

Post at least one video each day

And when possible TAG your clients in post to boost your social reach

Now on to part 2 of the questions…

This also has a few answers

1: I used to post on Instagram, then tag Facebook & Twitter so I only need to post once and Instagram will post in the other places for me

2: Then I moved over to Buffer, this is because I can schedule my posts which we do often

Plus Buffer posts to a load more channels ?

3: We also use Social Pilot, its the same as Buffer BUT…

Socila Pilot posts to Google My Busineess, but not Instagram

So for our Social Media Management Clients, we use a mixture of Social Pilot & Buffer to post and schedule the content

Hope this helps

David 🙂

PS… If you are struggling for content to post on Social Media ?

Then we have you covered inside The FitPro Portal

Where we give you 15 Brand New Posts every month for you to Copy and Paste ?

Come check it out: www.TheFitProPortal.com