This week is all about business growth & development
Yesterday Stephanie shared her experience and knowledge on the industry
Today I’m sharing 5 tips you should consider to develop your business
1) Get the price right ✅
If you want to grow your business you need to charge an amount that works
When we first started we played around with pricing and went with £50 a month membership
When we look back, we’re literally pulling our hair out 🤯
It stopped us from moving forward
This is what held us back
You dont have to charge massive amounts
But charge a price you’re happy with 🙌
2) Hire some help
If you love coaching, hire someone to do admin & sales
If you prefer the business side of things, hire someone to do the coaching
Hire fast but also make sure they are the right fit for your fitness business
We want our staff to bring the business up, not drag it down 😎
3) Spread the cost
This is one we’ve done loads of times
Equipment can be expensive…VERY expensive
But if you look most companies offer interest-free periods
Usually 12 months in length 😇
There’s nothing worse then loads of equipment setting you back
So, look out for these offers
And spread the cost over 12 months… interest-free! 💪🏻
4) Know your cost per lead and sale
Because if your front end programme is £100 and it costs you £150 to bring them in
You know this is – £50
So we need to make sure you’re making some sort of profit, or at least breaking even 😌
If that client goes on to stay for 12 months then it was worth it
If they leave after 6 weeks…then it’s not!
So bear this in mind!
And make sure you’re considering those cost per leads and cost per sales
5) Operations manual
This is key 🗝
Have an operations manual
What to do, step by step inside your fitness business
So you can step away, and the business can still run without you
Literally, every single aspect of your business 🙌
So – get typing!
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So those are 5 tips to help you grow your fitness business
David 🙂
