Website Review for:

Before reading, go check out the website:

When designing a website, the main aim to make it clear to the viewer what to do

Meaning the website has a flow

When we land on this website, there is so much going on above the fold

Links to phone number, email, social media channels (Some don’t work)
Then you have the website menu, and a big CTA for a 7 day pass

It took me a while to look at what it is you do… Bootcamp

More to the point, who do you actually work with?

It needs to be straight to the point to let the viewer know if this place is for them

Now one of the biggest things that jumps out, is the BACKGROUND picture

It is very, very powerful

Making the rest of the website a little difficult to read

For this, simply tint the background picture a little more black

This will calm the picture down and make the website easier to read

What I do like is your main CTA: Free 7 Day Trial

I give it a click and….

Lot’s, and lots of options

The CTA should be taking people to a specific landing page which only gives them ONE option


On a side note…

Reviews: Can you embed the Facebook ones? This will make the social proof a lot more powerful, or just even a picture of the person

The social links at the top of the page. YouTube, Google +, & Twitter have no link. I would remove

Make: “Lose up to two stone and two clothing sizes in 8 weeks! 100% money back guarantee”, super obvious and the main headline.

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Hi I’m David 🙂

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