The FB Page or Group Debate…
A great question was asked in free FitPro Lead Generation with Dave! Group
If you are not already in it, you should come and join us: https://www.facebook.com/groups/1238186096304055/
Here is the question
‘I currently have a business page for my PT business, but to get more engagement and followers would a Facebook group be better?
Also would a generalised Facebook group be better still? For example instead of a group with my business name on, would a group called ‘fitness, health and nutrition tips’ be better?
Or maybe a one similar but with either my name on (like this group) or my local towns name? For example ‘fitness, health and nutrition tips with Ben’?
But obviously I would still be the group admin and everyone will know that
Purely just for more engagement and leads as I know business page’s don’t get as much traffic as they used to because you have to pay for it
Any advice would be appreciated, thanks 🤙’
Great question right…
Something I think a lot of us have thought about
First, let’s go over the differences…
A Facebook Page is NEEDED if you plan to run Ads on Facebook
It is also your business page for where people can check in to your business and leave you Facebook Recommendations
Basically…. You NEED THIS 👊
Next, we have the group
Now the group is a great place to warm your leads up
Consider this question
It was asked in my FREE Facebook group
Here is what we do for DKnine Fitness…
We have the Facebook page so we can run ads, allow people to check in, leave us recommendations
We then have a free group called: The DKnine Cardiff Community
We try an get as many people to join this group to warm them up
Every ebook is linked to it, every lead is redirected after they opt-in, we tell them about it in the emails
Then we try like I do with the FREE FitPro group to interact, build the KLT and guide them towards the sale
The more they see your name pop up in the group, the more they consider to be an authority in the area 🙌
The final question was the group name
This is something we are working on too
Because the group name needs to be simple for people to find in your area
For example… The Cardiff Weight Loss Community
The name literally tells you what it is and who it is for
You then welcome them in and let them know who you are and the offer you have for all new group members
Again building that KLT
Ps… Got a question? Then drop me a message or come and join the free Facebook group: FitPro Lead Generation with Dave! https://www.facebook.com/groups/1238186096304055/
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